"With its latest development the cosmetics company Avon has now succeeded in combining just these properties: the radiant, fashionable colours of lipstick with the care and the moisture of a lip balm stick," This is how Avon presented its creation "Shine Attract". The new lipstick "Shine Attract" contains a core of rich, long-lasting, and well-coating colour surrounded by a clear care gel. This care gel offers plentiful moisture, makes the lips soft and smooth, and creates a subtle gloss without leaving a sticky feeling.
The cosmetics company based in Neufahrn near Munich stated that: "Being a company for women that sells four lipsticks every second worldwide*, Avon knows what women expect from a perfect lipstick. And this new development meets all the demands that a women has with regard to a lipstick: it is available in ten fashionable and trendy colours, the colour pigments are rich and long-lasting, it simultaneously provides care for the lips with lots of vitamin E, it protects with SPF 15, and gives the lips a wonderful shine and a subtle shimmer."