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Industry News

Release of SHISEIDO TOKYO SKY TREE PARFUM to Mark the Comple

Source:NetWork Author:Jafon makeup brushes factory Addtime:2018-12-25 Click:
Shiseido Co., Ltd. will release its original fragrance SHISEIDO TOKYO SKY TREE PARFUM (30ml, ¥63,400 including tax) in collaboration with Tobu Tower Sky Tree Co., Ltd. to mark the completion of TOKYO SKY TREE*1 on May 22, 2012. The fragrance, which will be launched on the same day, will be sold in a limited quantity of 634 units*2 in connection with the tower’s height of 634 meters.

The concept of the product is to integrate the two contrasting elements of “nostalgia and modern” based on the theme of “Revering the past to create the future.” The fragrance is based on a floral green aroma, finishing with an elegant and Japanese modern aroma. It is a well-balanced harmonious blend that evokes a nostalgic, calm feeling while providing a refreshing and uplifting feeling that conjures hopes and wishes for the future.

In terms of packaging, the stopper of the bottle is reminiscent of the symbolic shape of the top part of TOKYO SKY TREE while the elaborate cut of the bottle itself features a classic perfume bottle shape finished with a Japanese traditional faceting technique. The design expresses an image of people and the surrounding town, which come together centered around TOKYO SKY TREE, shining towards the future. Each bottle is engraved with a serial number, making this exquisite product a one-of-a-kind, premium, commemorative fragrance.

*1. TOKYO SKY TREE is a communications and sightseeing tower that boasts the tallest free-standing steel structure in the world.
*2. Advance sales are only for customers with TOBU Department Store membership. Also, the fragrance product will be partially available at the Shiseido corner of TOBU Department Store, Tokyo Solamachi Store.