Beiersdorf Opens World’s First Eucerin Skin Institute

Making the Eucerin brand something you can experience up close – that is the mission of the world’s first Eucerin Skin Institute opening in an old post office building on Hamburg’s Stephansplatz on February 3rd, 2012. The Eucerin Skin Institute is different from traditional flagship stores, in that it’s much more than just a staging ground for the brand: the institute is a unified concept consisting of scientific skin diagnosis, a well-founded and personal consultation as well as individual skin treatment. With this the Eucerin brand will move closer to consumers and strengthen its position as the leading medical skin care brand in German pharmacies. At the same time the Eucerin Skin Institute for the first time offers dermatologists and pharmacists a skin competence center in which they can learn comprehensively about Eucerin and about the subject of skin itself. Eucerin is committed to close collaboration with dermatologists and pharmacists. With the renowned Dermatologikum Hamburg and the Pharmacy at the Dermatologikum together under one roof, the Eucerin Skin Institute finds itself in an ideal neighborhood and offers consumers a new center for all skin questions in the heart of Hamburg.

"With the Eucerin Skin Institute we have created a place where people can experience the brand world of Eucerin. Close dialogue with consumers has always been a part of our research. At the Eucerin Skin Institute we can share our holistic understanding of the skin, learn directly from our consumers and cull important findings for our product development," said Karin Hannig, Head of Eucerin Worldwide.

Medical Skin Competence You Can Touch

Before each consultation and treatment an individual skin analysis is conducted with a state-of-the-art diagnostic test. For this the newest technologies, some developed exclusively for Eucerin, are at employees’ disposal, that are otherwise only available to the best equipped professional dermatologists. Among other things, the Eucerin Skin Institute is home to an absolute world’s first: with the Skin Code Reader the individual skin code of consumers can be determined, entered in a skin register and used as the foundation upon which individually tailored care and treatment plans can be created. The Skin Code Reader was developed in close collaboration with Dr. Steinkraus from the Hamburg Dermatologikum and the Eucerin Research and Development Director, Dr. Wittern.

"With the Skin Code Reader, we are planning to anonymously collect skin data from volunteers that we can then analyze on a long term basis. The goal is to create the world’s largest skin database which will on the one hand enable us to offer better advice to consumers, and on the other hand provide us with knowledge for product development," said Karin Hannig.