Shiseido raffling off diamonds

Every product package contains a brochure with a raffle number. The customer can simply mail this number to Shiseido with the code word DIAMANT, or can enter it online. The interactive website draws the visitor into the product world of the new Bio-Performance Advanced Super Revitalizing Cream and makes its innovative technology tangible.

Skin just like a diamond

According to the company, "this attention grabbing campaign is inspired by the latest findings of the Shiseido scientists: the structure of the skin resembles that of a diamond. The skin’s surface structure consists of many small triangles, also named facets. Their quality and quantity determines how youthful and fresh the skin looks. The more facets it has, the more brilliantly and youthfully the skin will shine – just as a diamond does."

The new, exclusive active agent combination of raspberry extract, super bio-yeast extract, and the amino acid L-hydroxyproline stimulates the formation of fibres in the dermis. These fibres run vertically and in spiral shape with respect to the dermis, and support the skin facets. Through this, the skin appears smoother, firmer and more youthful. At the same time the moist, dew-like texture of the cream hydrates the skin intensively and it is absorbed quickly. The successful Bio-Performance Advanced Super Revitalizing N Cream was further improved, with the goal of being a delight to women around the world.