She herself says: LACOSTE POUR FEMME has a certain sensuousness which reminds me strongly of my impressions of France. I like the fragrance due to its intimate authenticity. Simply charming, subtle, very personal."
Marie Bäumer loves the French spirit of life, the savoir vivre and the enjoyment of living in her new home in the South of France near Avignon. LACOSTE POUR FEMME radiates elegance and style, refinement and joie de vivre – its just très français, says Marie Bäumer.
The campaign shooting with star photographer Michelangelo Di Battista took place in Paris. "Her unique smile contributes a very special lightness to the entire motif of the campaign," says Di Battista. He captures the authenticity, charm and spontaneity of MARIE BÄUMER in strong pictures.
One more thing is new: starting February 2012, LACOSTE POUR FEMME will be presented in new elegant packaging in white and anthracite shades.