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Industry News

Marie Bäumer becomes the new face of LACOSTE POUR F

Source:NetWork Author:Jafon makeup brushes factory Addtime:2018-12-25 Click:
Ever since its launch in 2003, LACOSTE POUR FEMME has been one of the classics among the fragrances for women. "The exceptional German actress MARIE BÄUMER embodies the facets of these women perfectly. Beginning 2012, she is the new face of the LACOSTE POUR FEMME marketing campaign. Her energy and cheerfulness are contagious. She enchants others with her authenticity, charm and spontaneity. Her charismatic style and her natural appearance are the epitome of timeless elegance. MARIE BÄUMER has simply remained herself, despite all of her success," states P&G Prestige Products GmbH.

She herself says: LACOSTE POUR FEMME has a certain sensuousness which reminds me strongly of my impressions of France. I like the fragrance due to its intimate authenticity. Simply charming, subtle, very personal."

Marie Bäumer loves the French spirit of life, the savoir vivre and the enjoyment of living in her new home in the South of France near Avignon. LACOSTE POUR FEMME radiates elegance and style, refinement and joie de vivre – its just très français, says Marie Bäumer.

The campaign shooting with star photographer Michelangelo Di Battista took place in Paris. "Her unique smile contributes a very special lightness to the entire motif of the campaign," says Di Battista. He captures the authenticity, charm and spontaneity of MARIE BÄUMER in strong pictures.

One more thing is new: starting February 2012, LACOSTE POUR FEMME will be presented in new elegant packaging in white and anthracite shades.