The cosmetics market sales situation in Germany 2011,optimis

The annual economic press conference of the IKW, the German Cosmetic, Toiletry, Perfumery and Detergent Association (Industrieverband Koerperpflege- und Waschmittel e. V.) was held on 6 December 2011 in Frankfurt. During the conference figures and data for the development of the German cosmetic market in 2011 were presented. On the basis of data conducted until autumn the IKW forms as every year an estimate about the development of the market.

In total personal care products will increase slightly to € 12.6 billion (+ 0.8% or € 103 million).

"Driving forces this year are especially soaps. Decorative cosmetics, deodorants/antiperspirants, female fragrances, male fragrances, oral care as well as baby care and foot care we are able to post growth," the IKW informed.

"All figures mentioned are based on retail sales valued at retail prices. These figures are conducted by SymphonyIRI Group for food retailing, drugstores, discounters, cash 6 carry, perfumeries and department stores..," Rainer Anskinewitsch, General Manger of SymphonyIRI Group, informed.

According to the estimates of IKW customers will spend for personal care products almost € 12.6 billion in 2011.

• The hair care products sector remains the largest individual market – it represents around 25% of the total market (€ 2.979 billion)
• Skin Care is the second largest category and represents more than 20% of the market volume (€ 2.780 billion)
• Oral care ranks third – closely followed by decorative cosmetics. Both segments are worth 10% of the market (€ 1.370 billion)
• Femal and male fragrances with a plus of more than € 30 million are able to increase significantly (€ 1.013 billion / 497 million)
• The segment of natural cosmetics develops dynamically in the first 9 months of 2011: +8.9%.
• Around 3.8 billion single beauty products are sold per year. In the average German customers spend € 129 per year.