The annual economic press conference of the IKW, the German Cosmetic, Toiletry, Perfumery and Detergent Association (Industrieverband Koerperpflege- und Waschmittel e. V.) was held on 6 December 2011 in Frankfurt. During the conference figures and data for the development of the German cosmetic market in 2011 were presented. On the basis of data conducted until autumn the IKW forms as every year an estimate about the development of the market.
In total personal care products will increase slightly to € 12.6 billion (+ 0.8% or € 103 million).
"Driving forces this year are especially soaps. Decorative cosmetics, deodorants/antiperspirants, female fragrances, male fragrances, oral care as well as baby care and foot care we are able to post growth," the IKW informed.
"All figures mentioned are based on retail sales valued at retail prices. These figures are conducted by SymphonyIRI Group for food retailing, drugstores, discounters, cash 6 carry, perfumeries and department stores..," Rainer Anskinewitsch, General Manger of SymphonyIRI Group, informed.
According to the estimates of IKW customers will spend for personal care products almost € 12.6 billion in 2011.