khdesign has looked after this natural cosmetic brand for over ten years. During this time, alverde has developed into the largest-selling producer of certified natural cosmetics in Germany with a market share of 35 percent in the meantime.
khdesign was responsible for the entire conception of the “Molkemichel” project from the naming over the development of the imagery right up to the realisation of the design. Since the ingredients of organic whey, dandelion and bluebottle all come from Denmark, khdesign chose imagery with a Nordic touch. The newly developed figure of Molkemichel, which also gave the product line its name, addresses parents who buy the product as well as children who are familiar with such drawings from their children’s books.