Jabot Cosmetics concern was a bustling center for years, despite the average person has not been able to test their products or buy their products.
This changes, however, as crop (rhymes with “Merlot”), a seller of fiction that exists only in long-term patterns of young people at CBS and love “becomes current marketing and DH L’Oreal and Maybelline. From this month, will be real and crop products available for purchase, while appearing on “Y & R” to support arguments.
“To generate enthusiasm and motivate viewers to sell, we are linking the whole issue of what happens in the drama series,” said Steven Kent, senior VP-president of programming at Sony Pictures Television, which produces the show .
Many television networks and marketing gurus have tried in recent years to expand the country’s television programs most popular in the tangible products that fans can buy, like a shirt sports the likeness of “The Fonz” from “Happy Days” ABC perfume or malicious “Forever Krystle” introduced in 1984 for playing the character of the popular show “Dynasty.”
These products are usually the result of licensing agreements and new lines of skin care crop, the cosmetics and fragrances will be. However, when such goods are sold with very little involvement with the program plays almost like a frill play central role in “The Young and the Restless,” as many characters long soap opera.