Man makeup

Concealer, bronzer, self-tanner, eyeliner -- it sounds like a checklist for a womans makeup bag. But they could be items in, yes, a mans makeup bag.

The last decade saw the "metrosexual" phenomenon, with men paying more attention to shopping, dressing and grooming. Now, established companies known for makeup and skin-care products for women are catering to the other gender with products to push mens style boundaries. Clinique has non-streak bronzer and concealer for men. Jean Paul Gaultier, which is mostly a fashion house of haute couture, has a two-in-one stick of concealer and eyeliner, also known as "guyliner."

Pete Wentz, a member of the musical group Fall Out Boy and husband to singer Ashlee Simpson, has a line of guyliners called WentzPentz. The new products have some people proclaiming a new wave in mens grooming.

"Globally, the mens grooming market continues to grow as many men are striving to take better care of their skin. The male consumer is becoming more informed about the health of his skin and (how) to slow the affects of aging," says Megan Marsanico-Byrne, assistant manager of Clinique Global Communications.

Patty Bunch, a celebrity makeup artist who has worked on actors Halle Berry, Billy Crystal, Tony Danza and Jennifer Aniston, says she knows men who dye their lashes or wear waterproof mascara to give new dimension to lashes.

"The truth is, women are taking advantage of all the anti-aging makeup and are looking fabulous, so the men better catch up. A little extra help never hurts," she says.

Tyler Thoreson, executive editor of men.style.com, the online home of Details and GQ magazines, says hes noticed "man makeup" but doesnt believe itll ever become popular. In fact, he laughs at the suggestion. "I think its completely idiotic. It gives true mens fashion and mens style a bad name. All of that should accentuate your masculinity, not undermine it," Thoreson says.

He acknowledges a demand for more grooming options for men but Thoreson says there probably are very few guys who would wear concealer or bronzer and stick with it.